RAPHA CUSTOM
A platform launch film package for RAPHA
The package contains both film and photography, launched globally over several channels.
Key image is the group photograph of the older days and its serious amount of identification — with a sport, a group, a team, a name, a visual identity — understanding a team kit as a uniform. The filmic approach has been built around taking a group photograph and it’s charming moments before and after.
Shot on location in Austin Texas, Amsterdam, London and the Sierra Nevada in Summer 2018 — capturing Team Yacht Club, F.A.S.T. Amsterdam, Team Scarpa Racing, Team Kibosh Racing and others.
Key image is the group photograph of the older days and its serious amount of identification — with a sport, a group, a team, a name, a visual identity — understanding a team kit as a uniform. The filmic approach has been built around taking a group photograph and it’s charming moments before and after.
Shot on location in Austin Texas, Amsterdam, London and the Sierra Nevada in Summer 2018 — capturing Team Yacht Club, F.A.S.T. Amsterdam, Team Scarpa Racing, Team Kibosh Racing and others.
An ERTZUI production in partnership with RAPHA
Architecture & Photography / Kristian Fritz Walter
Montage & Sound design / Martin Gilluck
Film colour grading by Martin Schroeder
Photo colour grading / Stephan Haack
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