»We’re only at the end of chapter one—starting chapter two of Rapha’s story.«

Published with the 2020 new decade’s letter from founder and CEO Simon Mottram; an eight minute film piece about brand values and brand behaviours, the why and how, the recipe of the brand’s success and progress.

Featuring non-scripted interviews of current and former Rapha employees and underlined with excerpts of a decade’s worth of Rapha film works.

A big thank-you to James Fairbank, Oliver Duggan, Ger Tierney and Kimberley English from Rapha, and to Friederike Bernhard, Marian Mentrup, Stephan Haack, Jonathan Skorupa from our creative network.

A multiple-edit transmedia film package for Rapha's 2019 CORE campaign CARRY MORE, told through the stories of four people from different places.

Featuring London based cyclist Ivy Valdman, Thommy Thornton and Kelton Wright from Los Angeles, as well as Miguel Indurain Jr from Mallorca.

Rapha started its Core platform in 2016. Consisting of a cycling jersey and shorts for men and women, the collection is nothing more and nothing less than the basics, crafted to set the new standard in everyday ride wear.

This film connects five characters from four different countries through their perspective on riding. Protagonists were Ultan Coyle, Gemma Atkinson, Tiffany Cromwell, Stefan Rohner and Phil Deeker.